Self serve advertising is when individuals and organizations can log into websites and apps and purchase advertising that will be shown to users of such sites and apps, and this can be done without having to wait (in any significant way) on any response from any human agent in order for the ads to be served to users.
This is dedicated to learning, teaching, and researching about self serve advertising. Self serve advertising is related to areas of knowledge that include technology, software engineering, business, advertising, and marketing. It can even relate to politics!
Some of the biggest providers of self serve online advertising are Facebook, Twitter, and Google. These are for profit companies. Net profits from ads are given to shareholders. This system benefits the few at the expense of the many. YouTube and Instagram probably also use self serve advertising.
Facebook and Twitter earn money from advertising placed alongside original content created by members/users. Facebook and Twitter do not pay royalties to content creators/contributors. Minimum royalty laws should exist.
There has been controversy related to self serve advertising. In 2016 elections in USA, self serve advertising was used in ways that may have violated election regulations to spread political ideas.
Can a nonprofit or decentralized organization facilitate (DAO) the creation of self serve advertising platforms that accept cryptocurrencies? Can such an organization use all profits for social good?
Newman’s Own donates all profits to charities. Perhaps a nonprofit or DAO can exist that enables people to run self serve advertising on social media sites and also donate all net profits to charities or distribute most of back to content creators, and maybe even to viewers of ads. Is this a realistic endeavor?
In what ways can self serve advertising be utilized to benefit all of humanity, and not mostly just shareholders of large social media companies?